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In 2020, much of our lives were put on hold. Even Denver’s iconic Red Rocks Amphitheater had to pause their highly anticipated concert season. So Visible phone service, as a local partner of Denver Arts and Venues and the Red Rocks Amphitheater, put their attention towards amplifying the arts and culture spaces that were being challenged. They decided to change the narrative of 2020 and press play with the ultimate interactive livestream concert series: Red Rocks Unpaused.

With a suite of interactive features, we let the audience shape the show from the comfort of their homes - projecting messages of support onto the Red Rocks, triggering light animations, voting for encore songs, sending audio cheers to the performers, and more.

Face it, when an ad comes on while you're watching TV, your face immediately dives into your phone. So how do you get people to look up? We decided to yell at them in a self-aware way. Well, we had a celebrity do the yelling. We just ate the craft-service food.

Visible, a new wireless company powered by Verizon, offers a single line with unlimited data for just $25 a month. When it comes to the category, you usually only get savings like that on a family plan. So, to show single individuals everywhere that, unlike those other guys, we care about them, we launched a brand new campaign to match the brand new offer: Get family plan savings without all the stuff that comes with family.

Other wireless carriers make you save with family plans, with Visible all you need is your biker gang.

Denon PerL Pro earbuds are the first of its kind. They literally adapt to how you hear, changing music to best match your own unique sonic perceptions. For the global launch, our narrative was centered around how we all hear differently which visually manifested with a sound aura unique to every individual. It was translated into film, social, and a digital experience where users can listen like how other artists listen.

How much water we get isn’t up to us. It’s up to the whims of nature. Water is a non-renewable resource that we should never waste, regardless of the weather.

But while we can’t make water, we can make that point. So we used almost 6,000 Legos. Over 2,000 square inches of Blue Model Magic clay. And 255 yards of string to create stuff that looks like water. Artistic, yes. Thirst quenching, no.

Our friends at Visible wireless were kicking their media footprint into high gear. But they needed new ways to launch online videos that were quicker to implement while still maintaining brand personality. We developed an illustration style that was playful and unique and in the process created a library of assets that could speak to all the wonderful things in the wireless universe.

With Minecraft, Snapchat, and stupidly fast internet, it should come as no surprise that kids today play outside less than any previous generation. But according to researchers, this is a problem for their health, happiness, and mental well-being. Great Outdoors Colorado, an organization that builds and protects Colorado parks, wanted help to change this generation of indoorsy types.

The idea was to create Generation Wild, a brand that would inspire kids to trade their phones and tablets for rocks and stinkbugs. For Generation Wild launch campaign, we gave busy moms a bucket list of fun and easy things for their kids to do outside called 100 Things to Do Before You're 12.

Every American deserves to get out of the office and enjoy a real, sit-down lunch break. Right? Damn right! That's why we created a tongue-in-cheek way to help people escape work at lunchtime. Namely, a line of life-size, inflatable dolls specifically designed to trick bosses and coworkers into thinking you’re hard at work, when, well, you're not. 
 
Known as "Lunch Decoys" these inflatable avatars come in a variety of wardrobes and ethnicities. And best of all they're real. You can buy them on Amazon for just $6.99. The first year was so successful we brought them back to introduce Applebee's New Lunch Combo Menu with over 200 possible combinations. Only this time... the decoys came in industrial strength. 
 
Because, hey, with that many options for lunch you're going to be using a lot. It's got to be able to handle all types of abuse.

Denon came to us in early 2022 to launch a 360-degree brand campaign—their biggest in over 100+ years.

After extensive global brand research, we landed on a direction that reinforces Denon's commitment to craftsmanship and sound mastery, speaking to the unique group of people who don't just listen to sound—but feel it. People who respect what it takes to craft the perfect song, and know the only way to do it justice is to hear it on a speaker built with just as much craft and precision.

Visually, we captured the authentic experience of the sound-obsessed as they listen to a Denon. In every crowd, our camera finds the one person blissfully getting lost in sound—an escape offered only by a hand-tuned, wildly vivid speaker born from over a century of innovation.

Inspire Clean Energy offers its customers access to 100% clean renewable energy as an alternative to energy made with fossil fuels that feed this beast we know as climate change. And, in a doomsday world where every other headline makes it out like the planet is about to melt down we needed a positive message of hope for a brighter future.

To demonstrate the magnitude of the opioid crisis we created an ambient opioid memorial wall constructed of 4,200 pill bottles, each representing 10 Americans lost to heroin and prescription opioid overdoses. Every bottle has an anti-stigma message to encourage hope and recovery. The Office of Behavioral Health unveiled the wall during a campaign launch event at a public park in downtown Denver. The wall was later transferred to the Colorado State Capitol building. The campaign garnered the attention of both local and national media outlets, resulting in more than 90 million earned media impressions during the months of May and June. Ultimately, the campaign encouraged people in Colorado and beyond to “lift the label.”

The running shoe category tendency is innovation for the sake of innovation. In an industry where competitive and innovation claims run rampant, and true differentiation is commonly misunderstood or under-appreciated, we needed to get everyday, occasional runners to become aware of the Altra Running Shoe brand and recognize its truly unique benefit, which is FootShape shoes with more room for your toes to spread out.

To breakthrough and build awareness, we communicated the better benefits of FootShape through a holistic brand-led campaign rooted in both the physical benefit of the product and emotional benefit of the activity.

Gates makes the best hydraulic hoses in the market. Now the world knows it.

You know the guy who’s so oblivious, he waters his lawn even when it’s raining? Don’t be that guy.

Shampoos are tested in fluorescent labs on innocent rats. The North Face products are tested in the world’s most formidable mountains on the world’s best athletes. We let this ridiculously awesome fact speak for itself.

Facing increased competition and declining numbers, Killington was in need of a rebrand. We learned that regulars have long referred to Killington as “The Beast of The East.” And so, The Beast came to life with print, interactive, collateral, radio and a Beast-inspired marriage proposal.

Art direction for the 2010 model Audi catalogs. Backgrounds are manufactured with close up shots of the model creating environments that complement the car.

This Valentine’s Day, Madwell Denver sent crush cards to brands we’re head-over-heels for in hopes we could get some love back. The cards, handcrafted for each Valentine crush, illustrated the passion Madwell Denver brings to every client relationship. And now that they know how we feel, it’s time to land that butterfly-filled, sweaty-palmed first date. Coffee anyone?

Some clients are good and some are naughty. For the holidays we created a brew for each one to satisfy their thirst. A refreshing pale ale for the well-behaved, and a dark and devilish porter for the devious ones.