PEDRO SALDARRIAGA
Art & Creative Direction
We launched the campaign during the time of year family gets the Rockwellian treatment. Breaking the seasonal stereotypes, our ads featured a single woman home for the holidays and keeping her cool thanks to Visible wireless.
Phase two of the campaign applied a slightly different twist, celebrating single people and how, with Visible, they can finally get the same savings perks on wireless as families. Aired during the Valentines Day hubub, our messaging stood out amongst the typical ads featuring couples that time of year.
Agency: Madwell